Life without advertising

What would life be like without advertising? Think about it, what if you never saw a billboard, or a commercial...nothing...

How would you discover what is new? What if we became a society that could only rely on word-of-mouth. Would your product survive?

Would your company?

Would you?

Advertising has become expected in our society, and yet, we're continually seeking out new ways to bypass it. DVR, Satellite Radio, Ad Blockers online, etc. But we still do it. The funniest part is when and advertising executive uses his DVR to skip a client's commercial. You know it happens, because at the end of the day...you're just tired of it.

So what do you do?

You think outside the box. Create advertising that is no longer advertising, but a story. Create campaigns that drive people to other pieces so they can continue the story. After all...when you think about it...how often do you hear a story behind word-of-mouth?

Just my thoughts...