Ask.com is taking over your TV!!!

They have been doing it for awhile, but this is the first weekend I've been home and watched TV and therefore noticed.

Ask.com has started buying space during movies and tv shows...not commercials...instead they're taking up the small space in the lower fifth of the screen and asking questions pertaining to the movie, show or scene. The intent of the ad is to send people straight to ask.com to find the answer to said question. Sometimes, they'll list the answer, but normally not.

It's a unique idea, when I heard about it a month or two ago, I was skeptical, but having seen it, I don't believe it is very intrusive. People can't DVR through it...unless they want to skip their program.

I've had local advertisers tell me they do similar ploys to stay visible for the DVR watcher. One keeps their logo visible during the evening news as a part of the ticker, another is always a bumper to the news....almost becoming a part of the news itself.

Personally...I think they should be advertising on a digital medium that doesn't allow for DVR...*cough*digital signage*cough*...oh did I say that? hmm....


On a different note, I recently found out that my cousin's husband who has been fighting in Iraq for the last several months has been reading my blog. It meant a lot to know he is and that he's enjoying it. Jordan, know I'm praying for you and everyone over there. Thank you for everything you are doing.

Readers, I invite you to send a kind word as well via the comments of this post.

Jordan...this post is for you!