Digital Signage can 'Cut through the clutter'

Anthony Juliano over at Soundbite Back points readers to an article from the Wall Street Journal about marketing in this day and age of constant messages and how to 'stand out'.

Even as customers are constantly bombarded with advertising messages, they are getting progressively better at tuning out the endless stream of come-ons. Companies then typically up the ante and try to out-shout their competitors to draw attention. All of which just leads to more shouting, and everybody is drowned out.

The article follows with five questions and their answers...take a read.

So why do I bring this up? Well, I believe that digital signage is offering another opportunity for a unique message to be brought to the public. Digital signage is being installed in various venues around the world, from malls and athletic arenas to veterinary hospitals and universities. Digital signage is the new billboard (both outside and in a restaurant).

Our industry is offering marketers the opportunity to speak to a consumer in a unique way. Digital is furthering our creativity and even giving people the chance to have fun with advertising.

Am I wrong?